Heritage Spot 2

Exhibition at the Minderbroedersberg 4-6

This exhibition provides an overview of the advertisements designed in the years 1986 –1993 to recruit students for MaastrichtUniversity. These advertisements were part of a larger scheme. MaastrichtUniversity (then called StateUniversity Limburg) was the first public university in the Netherlands that began to recruit students from the perspective of marketing communication. The university launched a broad campaign, combining advertising with an active effort of providing information and actual assistance to prospective students and others potentially interested in a university education.
The campaign was initiated in the course of the 1980s, a period of economic downturn and major government cutbacks, including in higher education. Coincidentally, one way to cover all nationwide cutbacks in higher education was to close down MaastrichtUniversity again, which at that point was still in its infancy. This option was perceived as a threat, of course, and it gave rise to an extra effort on the part of the university administration in Maastricht to secure the university’s further growth. Earlier, the government had set the university’s viability at a student population of 6000, a number that Maastricht had not yet reached. The administration therefore deployed all means to raise the university’s number of students, including marketing communication. This was a remarkable development – one completely new to the Dutch academic world.
At the time, the most suitable media for such campaign were nationwide newspapers, radio and TV. The campaign emphasized that MaastrichtUniversity was different and interesting for its Problem Based Learning methodology, an approach that would also be useful to students in their later professional careers. For prospective students with more questions, ample facilities were put in place to gain additional information. Such proactive recruitment strategy was far from common at the time. Many academic insiders even felt it to be inappropriate.

Eternal Blue, a reminder of the cyber attack
30-06-2022 • KUNST
A Tribute : a portrait of Martin Paul painted by Luc Dondeyne, 2021
07-10-2021 • KUNST
a special work of art for the university library
23-09-2021 • KUNST
Heritage Days 12th&13th September 2020
02-09-2020 • KEC
In Progress: art for the Tapijn by Martijn Sandberg
18-02-2020 • KUNST
In progress: Art for the Tapijn by Robin de Puy
28-01-2020 • KUNST
exhibition GEN2618. Does experiencing art make you a better doctor?
27-09-2018 • KUNST
Exhibition 'Science meets Art and Art meets People' IV
04-06-2018 • KUNST
Museumnacht Maastricht 2018
03-04-2018 • KUNST
Two exhibitions about medicine and art at UNS 50
16-03-2018 • KUNST
Art and Science Exhibition ' LIQUIDARIUM MECONII' of Stefan Cools at the ODApark
28-02-2018 • KUNST
Photo exhibition 'Human rights defenders'
08-01-2018 • KUNST
Kintsugi, a new work of art by Sanne Vaassen at the Minderbroedersberg
16-11-2017 • KUNST
The peculiar egg of Kemp and Graphic work of Pierre Kemp
02-10-2017 • KUNST
The Beauty of Botanical Drawing by Esmée Winkel, scientific illustrator
03-07-2017 • KUNST
on March the 4th Opening artwork Florentijn Hofman
10-11-2015 • KUNST
Artspot 4: Collection Marianne van der Heijden Expanded
22-01-2013 • KUNST
You try to capture someone's soul on paper
26-10-2012 • KUNST
Open Heritage Days held on 8 and 9 september
16-07-2012 • ERFGOED
Graffiti in de fietskelder van Fasos
14-06-2012 • KUNST
A new work of art: Dutch Light
11-05-2012 • KUNST
An Art and Heritage guide available
09-05-2012 • KEC
Artspot 2: Walk, Kiss, Hear, Sing
17-04-2012 • KEC
Heritage Spot 2
01-04-2012 • KUNST
© 2023 Art and Heritage Commission, Maastricht University